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Path Intl fact sheet

Quick-reference Annual Infographic, PATH Intl.

The Professional Association of Therapeutic Horsemanship International (PATH Intl.) promotes safety while changing lives through equine-assisted activities and therapies for individuals with special needs.

CHALLENGE: take copy and data from their full-length annual report (also one of my projects) and translate into a visually appealing and easy to understand quick-reference sheet for members and stakeholders. There is a new version of this each year and each one must have a different color palette to distinguish it from previous versions.

SOLUTION: a multi-page infographic. I sourced or created icons, used bold colors and typography and created custom charts and graphs to add visual appeal to all of those borning numbers.

View the current PATH Intl. Fact Sheet

OUTCOME: PATH Intl. finds that this piece is more frequently viewed, printed and/or downloaded than their much longer annual report. It has received positive feedback from users each year.