CHALLENGE: The marketing team for FUJIFILM's Object Archive unit frequently receives white papers written by field experts. These papers are quite text heavy and technical and are downloaded and read by a variety of people in the data archiving industry. 

GOAL: to turn these dry, educational, industry specific papers into visually appealing downloads.

ROLE: Lead designer, working with the Marketing unit at FUJIFILM OA.

OUTCOME: The solution was to develop a customizable template that would accommodate large amounts of text with photos, sidebars and callouts. This template design established its own sub-brand standard that was used for these papers only, as it was quite different from FUJIFILM’s corporate branding. It utilized bright blocks of color and large headlines in combination with semi-abstract digitally-themed stock photography for the covers. 

View the FUJIFILM Object Archive Promo Brochure

This sub-brand was also the jumping off point for the creation of a series of internal posters targeting both FUJIFILM employees and managers, with positive engagement-related tips combined with call-to-actions (see top of page).